Shoe-lovers in London can finally stop checking their Blackberries and iPhones for status updates after one lucky fashionista won the race for a pair of free Jimmy Choo trainers.
Tina Saul, who has been following the trainers for the last three weeks on Foursquare and Twitter, managed to bag them for herself, beating hundreds of other competitors to the chase.
“I actually ended up running after the Jimmy Choos, which was quite amusing,” Saul said in a statement.
The CatchaChoo race offered contestants the chance to keep a free pair of the shoes, which are beloved by celebrities, if they could figure out where they were in London according to clues left on social networking sites Twitter, Facebook and foursquare.com.
A picture of the shoes was taken in a location publicised on Foursquare, where a company representative waited for a short period of time with the shoes on display.
For Saul to win the shoes, she had to race to the location, approach the representative and say: “I’ve been following you.”
The competition began on April 19.
A spokeswoman said CatchaChoo could be on the move to another major city.
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