eBay takes fashion mobile with new iPhone app
Fashion
eBay, one of the world’s leading online destinations for fashion, introduced the eBay Fashion app for the Apple iPhone on Friday.
The new app delivers a personalised shopping experience where shoppers can browse, buy — and virtually “try on” — items from the world’s largest online selection of new, designer, branded and vintage merchandise — virtually anytime, anywhere.
Available for free via iTunes, the new app delivers an enhanced tool for customers to shop for fashion on eBay and unlock the value and selection available on eBay’s Marketplace, right from the palm of their hand.
“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay.
“Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”
The eBay Fashion iPhone app offers multiple features to help shoppers find the perfect look and discover their personal style, including:
A Personalised Closet allowing users to add, store and curate favourite fashion finds in one place.
An Outfit Builder enabling users to mix and match items from their Closet and virtually try them on to create unique looks.
Social Media Sharing functions enabling users to share favorite fashion finds via Facebook, Twitter, and email.
Direct entry to the eBay Fashion Vault offering instant access to new, fixed price clothing, shoes and accessories at great value through exclusive, limited time discounts on coveted designer brands so users never have to miss a sale.
A Virtual Style Gallery showcasing the latest trends and fashions on the home screen in a slide show format. Users simply tap the picture of an item they like to search for similar items available on eBay’s Marketplace.
A customised eBay account view from the fashion perspective through My eBay (Fashion), only displaying fashion listings to help users plan their wardrobe.
by Lana Galea July 17, 2010
Tags: eBay Fashion, eBay Fashion iPhone app
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