Cle de Peau Beaute

Shiseido set to launch world’s most expensive face cream

Lifestyle

Japanese cosmetics brand Shiseido is set to launch a limited-edition face cream for its 140th anniversary – priced at a staggering JPY1,050,000 (USD13,309) for a single 50-gramme jar.

Shiseido Co will release its “La Creme” face cream on September 21, to mark the 30th anniversary of its most luxurious beauty product line, “Cle de Peau Beaute”, according to The Telegraph.

The product, which is more expensive than gold by weight, is believed to be the world’s most expensive face cream ever sold.

Only three jars of the limited-edition product are being sold.

Each jar has been hand-crafted by French designer Olivier Severe using 30 layers of crystals and three platinum rings.

Shiseido stated it would accept orders for the product at its main store in the upmarket Ginza district of Tokyo from August 30. If the company receives more than three orders for the product, it will hold a draw for the winners.

“We do not usually make limited editions of our products, but this is to mark a special occasion for the Cle de Peau Beaute line,” said Shiseido’s Megumi Kinukawa. “We hope it will appeal to our loyal customers and people who are interested in gorgeous brands.”

The company claims the product has powerful anti-ageing properties and can both lift and tighten skin.

If over one million yen is a bit of a stretch for your beauty budget, Shiseido is also releasing a second 50-gramme limited-edition jar of the cream for the relatively cheaper price of JPY84,000 (USD1064).

Shiseido is Japan’s largest cosmetics firm, with annual global sales of around JPY638.1 billion (USD8.1 billion).

Lana Galea View Comments

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