Spandau Ballet lead singer Tony Hadley helped deliver a gold leaf-covered special edition of a Wispa Gold bar, priced at a gobsmacking £961.48, to London store Selfridges on August 3, 2009.
Hadley was helping to promote the relaunch of the once popular Cadbury’s treat, which went back on sale at the more reasonable price of 55p in September 2009, six years after it was originally discontinued. The chocolate bar went back into production following a huge campaign on Facebook, where more than 22,000 people joined the group “Bring back Cadbury’s Wispa Gold”.
Hadley was accompanied by a full security team to ensure the luxury chocolate bar was kept under lock and key.
The bar is covered in edible gold leaf and sheathed in a gold leaf wrapper, and its price is said to be the precise value of its weight in gold.
All proceeds from its sale went to the UK Lowe Syndrome Trust, of which Hadley is patron.View Comments