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world’s most expensive brand


Apple has ousted Google from its number one position as the world’s most valuable brand, ending the Internet search giant’s four-year reign in the top spot, according to a new study by global brands agency Millward Brown.

The brand is now worth $153 billion, almost half Apple’s market capitalisation, according to the annual BrandZ study of the world’s top 100 brands.

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Lana Galea View Comments