Skydive Dubai, in association with Go Fast, a US-based energy products brand, showcased the world’s most expensive billboard in Downtown Dubai earlier this month.
Estimated to cost USD1.3 billion for a month, the unusual billboard featured a man in a jet pack flying around it.
The jet pack man flew around the billboard for approximately 20-30 seconds, before landing back on the billboard. The company stated if the same routine was maintained continuously for a month, the billboard would cost $1.3 billion.
The billboard was strategically positioned at the entrance of the Burj Khalifa, the world’s tallest building.
Skydive Dubai chairman Nasser Al Neyadi said of the billboard: “This is an epic moment, and we are very proud to be part of it.
“This initiative is another example showcasing Dubai as a world leader in innovation and technology.
“The billboard came into being with a simple idea that has transformed into an exceptional event to attract a global audience.”
Check out the world’s most expensive billboard in the video below: